Distraction from quality content you are providing

It has recently come to my attention from a brilliant online community forum post that sidebars and widgets that feature as part of blog posting can distract the reader from taking in the content of the post itself. This then leaves your call to action somewhat stranded on the beach in the readers head. As such it’s worth reviewing the call to action / conversion you are trying to achieve and allowing the post to be read.

Such tactics as redesigning the sidebars, increasing white space or even losing the sidebars altogether are an option. Achieving that fine balance is key for quality, SEO and your conversions.

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