It has recently come to my attention from a brilliant online community forum post that sidebars and widgets that feature as part of blog posting can distract the reader from taking in the content of the post itself. This then leaves your call to action somewhat stranded on the beach in the readers head. As such it’s worth reviewing the call to action / conversion you are trying to achieve and allowing the post to be read.
Such tactics as redesigning the sidebars, increasing white space or even losing the sidebars altogether are an option. Achieving that fine balance is key for quality, SEO and your conversions.
We live in such a fast pace world, technology provides superfast access to information,products and services. So why do SEO / SEM campaigns take so long to bare fruit from our efforts, its comparable with watching paint dry.
It all seems to be down to the spiders that index the web. I have also heard that engines such as google only update the back links between 4-6 times a year. This means that once you have completed a back link building campaign, you won’t see any results for approximately 2 months.
The key to your seo campaigns is to have patience as nothings happens fast. Don’t go checking daily on this front, it will soon become soul destroying. Instead, check your sites Once a month for changes in rank,links and position with a cup of tea and relax, it’s seo maaaan.
The most important for you is to first identify what words that you want customers to find you on search engines is? The less unique the search term, the more competitive your site will be with others. Ultimately this will cost but depends on your search words or ‘keywords’ as they are known. There are things that you can do to help the search engine rankings but it does require effort and you can speed this process up by paying for such services.
Be warned of black hat services that offer you better search rank position which may get you blacklisted from search engine listings. These can take forms such as link farms.
I take a holistic approach and combine a mixture of techniques based on quality content, blogs, and strong inbound links as part of a strategic seo (Search engine optimisation) / sem (Search engine marketing) campaign. I would budget for a number of hours a month over a six month period to see some serious improvements in search listing placement, depending on your keywords if you want to become first place in your niche Market on the search listing results.
But a campaign shouldn’t stop there like any business shouldn’t stay stagnant, your business is always a work in progress.
Let me know your thoughts?